Global Sources recently caught up with Ankitha Nagaraj, Head of Customer Success at SellerApp who spoke about how SellerApp helps Amazon sellers, data accuracy and the challenges Amazon sellers currently face.
Global Sources (GS): What’s your professional background and how did you get involved with Amazon / SellerApp?
Ankitha Nagaraj (AN): I have about 4 years of experience in cross-functional roles working with SMEs and startups. With a recently acquired European degree of Masters in Management, I joined SellerApp a year ago. I was looking for exciting new startups with a potential to globally scale up really fast and then I came across SellerApp. Once I started getting hands-on experience, I fell in love with it, especially Amazon and the world of opportunity it provides for micro-entrepreneurs around the world. The amazing thriving global family of passionate Amazon sellers was just a cherry on top.
GS: What is SellerApp and how does it help Amazon sellers? Can it be utilized by non-Amazon sellers as well?
AN: SellerApp is a one-stop-shop data analytics platform that provides E-Commerce intelligence for sellers to accelerate growth at every stage of their business. SellerApp’s advanced machine learning algorithms process big data and tracks global market trends to derive meaningful insights through comprehensive data points to maximize sales and discover business opportunities for E-Commerce entrepreneurs all around the world. To put it shortly, we help in finding the right product to sell, track competitors, driving traffic to product page on Amazon, reaching out to more potential buyers, communicating the brand value and product value better. SellerApp is rapidly growing and expanding to multiple geographies, marketplaces and platforms. By mid-2018, non- Amazon sellers can use SellerApp as well.
GS: How is SellerApp different from other tools available to online sellers?
AN: The primary aim of building SellerApp was to bring in all the essential features that are required at every stage of the business under one platform, to provide a centralized dashboard to E-Commerce sellers for all their needs. SellerApp doesn’t focus on solving a single challenge like product research or Amazon SEO optimization but the aim is to provide robust tools for the entire life cycle of the sellers. SellerApp helps sellers discover business opportunities, analyze profitability, through comprehensive data points understand how to gain visibility, grow and nurture customer base, maximize sales and gradually scale up and expand. SellerApp supports E-Commerce businesses from inception to building an empire. We have benchmarked our feature set against all our competitors and I can confidently say that we are one of the most advanced, multifaceted platforms in the market.
GS: There have been recent discussions about data from SaaS tools not being accurate. How do you ensure the accuracy of data in SellerApp?
AN: SellerApp understands how critical accuracy is and strives to provide maximum accuracy in all its data. We have been collecting data for more than a year now, analyzing market trends, changes in customer behavior, demand and supply trends, tracking individual product and seller information, triangulating different data points with SellerApp’s machine learning algorithms and data models to arrive at the most stringent estimates. SellerApp employs NLP to identify most relevant product focused keywords. We can be quite certain of the accuracy as more and more of our customers are giving us positive feedback after relentless comparison of SellerApp with many other tools in the market.
GS: Can you share any 1-2 success stories of people who have used SellerApp?
AN: Absolutely, we love working with budding and established E-Commerce entrepreneurs, we learn so much from them every day and integrate that knowledge to improve our platform.
Robert Miller, a seller from Arizona, had just launched his first product when he came to SellerApp, but unfortunately it was in a heavily competitive niche. He had almost given up and was waiting to get rid of his inventory so that he could start selling a different product. With our consultation, he realized, he needs to put in a lot more effort to set up the business. After bundling his product and hours and hours of optimizing the listing, keywords and PPC campaigns with the help of SellerApp’s product ideas, listing quality index, our customers’ favourite keyword research feature and PPC analyzer, his sales gradually increased and grew steadily. He’s come a long way since then, many shipments done, hundreds of products sold.
Julian Bos, an Amazon seller from the Netherlands who started using SellerApp to increase sales for his first product, used SellerApp’s keyword and listing features to increase visibility, reach out to more and more potential buyers. He’s been very successful in maximizing sales and now he’s creating a Udemy course on how to sell on Amazon with a full-blown syllabus and advocating his students to use SellerApp as well.
GS: What are some of the challenges you see Amazon sellers currently facing?
AN: A major challenge is lack of resilience and persistence. Amazon is becoming more and more competitive every passing day. Sellers need to keep reinventing, strategizing, adapting every day. They face a lot of hurdles and they need to overcome like any other entrepreneur. Since most of the online media promotes a rosy picture of selling on Amazon, how easy it is to make money, sellers often struggle to adapt and think on their feet. Business is a process of reiteration.
SellerApp is a data analytics platform focused on helping an Amazon Seller to track and improve the performance of the business right through its life cycle, from discovering products to sell to maximizing reach and increasing customer adoption. The platform helps sellers to:
- Discover potential products to sell
- Analyse the performance of your existing products and that of competitive sellers
- Research and provide suggestions on improving the ‘Discoverability’ of your product, which is the ease with which buyers find it… and
- The ‘Desirability’, which is the ability of your product page to motivate visitors to buy
- And, last but not the least, overall performance analysis of your product to optimize your keywords search and PPC spends