Japan is the world’s third largest economy and ranks no. 2 in the eCommerce market in the Asia-Pacific region.
Amazon in Japan has the largest share of the eCommerce pie with 20.2%. With numbers like these, growing your eCommerce business to Amazon Japan should be a no-brainer. However, you cannot just enter the market blindly.
An essential part of running your business is to know your market. Japan, being a country of high culture, you definitely need to research before diving in. Here are two things you should keep in mind.
Don’t push your current product
This is especially important for those already selling and earning a profit with their e-business. Your product might be excellent in the market you’re currently in but you need to ask yourself if that product translates the same way in Japan. A couple of questions you should ask yourself are:
- Is this product filling a void in the market?
- Is there are a working understanding of what the product is?
- Is this a product people want or will potentially want?
Bottom line is, you need to know if there is an audience that will buy what you have to sell. If the answer to all the above questions is no, you might need to reconsider.
Identify your competitors
So, you’re in luck, you find out there actually is a market for your product. The next step is to identify your competitors. You need to identify direct and indirect competitors you’ll be facing.
Is the competition more intense than you’re used to? Is it easier? Is this a product that more sellers will potentially explore? Once you have figured out the answers to these fundamental questions, you can decide if Japan is the right move with your products
If you’re thinking about selling on Amazon Japan, come meet with Nick Katz also known as “The Japan Guy” at the upcoming Global Sources Summit in April.
Nick’s presentation at the Summit, Amazon Japan Product Selection – Why People Fail will definitely help you figure out what to sell and how to sell on Amazon Japan giving you an edge over those that enter the market with no guide.
Who is Nick Katz
Nick started eCommerce in Japan in 1999 with Japan’s first kite surfing online store. With two decades of retail experience behind him, in 2017, he crossed the 7-figure mark in his first year as a full time Amazon seller. Living and working in Japan since 1995, he can share insights into why Japan has such high potential.
Grab tickets before March 15 and save US$100
What is Global Sources Summit
Global Sources Summit is a 3-day conference for online and Amazon sellers sourcing private label products from China.
The conference will be held 27-29 April 2019 in Hong Kong, with Advanced Amazon Training with Kevin King on 29 April 2019
The Summit is co-located with Global Sources Lifestyle and Fashion products sourcing trade fairs so you can also meet thousands of China suppliers at the same time.
The Lifestyle show covers the following product categories: gifts & premiums, smart toys and gadgets, home decorations, office supplies, among others.
The Fashion fair will feature exhibitors in these categories: fashion accessories, fabrics and apparel, and more.
Use the code SS100 for US$100 off