When searching for products online, the majority of US consumers go directly to Amazon. Product searches on Amazon therefore provide insights into consumer behavior.
This infographic from Visual Capitalist uses data from Ahrefs to show Amazon’s top 100 US product searches.
Keyword Category Rankings
When it comes to top-ranking keywords, the electronics category appears to be the most important to Americans. Over half the U.S. top product searches fall under electronics, with the home category in second place.
Read more, including a deeper dive into key categories and keywords, at Visual Capitalist.
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