Recent years have seen retail move online in unprecedented ways, through a dizzying array of channels and a transformation of how consumers discover, choose and purchase. Behind the scenes, technological changes are redefining market research, logistics and more.
Top Retail Technology Trends in 2021 explores the ways in which technology is already changing retail, and the key developments coming down the line. These range from ways to utilize big data to create hyper-targeted marketing and personalized shopping experiences, to automating retail interactions, logistics and after-sales, to new possibilities in digital transactions and security.
The book highlights the tech trends that will be seen across the retail industry – from data mining to purchasing and payment interface through to warehousing and delivery to software and online applications. It offers traditional and online retailers alike invaluable insights on how adopting both existing and emerging retail technologies, including artificial intelligence, virtual reality, augmented reality and machine learning, as well as innovations in mobile apps and mobile payments, can help with their business’ success.
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