Makers in this Zhejiang city benefit from the strong auxiliary network and infrastructure system.
Thanks to a solid supply chain and well-established transportation system, Hangzhou has developed into one of the leading manufacturing centers of office furniture in China.
Makers in Zhejiang province’s capital and largest city benefit from the presence of experienced wood- and metal-processing workshops. Several cutting, carving, casting, electroplating and polishing factories are easily accessible within Hangzhou. These companies offer related components and customized accessories as well.
The area hosts hundreds of wood suppliers offering oak, teak, pine and mahogany. MDF specialists likewise abound. Additionally, die-cast iron, stainless steel and aluminum are widely available. The first two materials are mainly employed in table frames and legs, while the last one is utilized for decorative purposes.
The hub’s well-developed transportation infrastructure is another advantage. The city is home to the Hangzhou Xiaoshan International Airport, which hosts direct flights to various domestic and overseas destinations. The Shanghai-Hangzhou and Xuancheng-Hangzhou high-speed railways, meanwhile, are fortifying land connections.
The completion of the Hangzhou Bay Bridge in 2008 has cut travel time, especially to nearby trading centers and markets, including Shanghai. This has helped in reducing delivery costs.
These competitive advantages have helped in the production center’s rapid ascent in previous years. From a hub specializing in desks and chairs, the city now offers an expanded selection that includes file cabinets, conference tables, workstations, office sofas and reception pieces. More than 40 percent of Zhejiang’s office furniture manufacturers are now situated in Hangzhou.
Export revenue is on the rise as well. From January to August 2012, the sector generated a total of $940 million in overseas sales. This is a 6.7 percent increase YoY.
On April 2012, the China government designated Hangzhou as the country’s first ever Office Furniture Industry Base. With these developments, more makers are investing in quality and design development. Suppliers, for instance, are exploring different combination materials to yield colorful pieces. Furniture in irregular shapes and space-saving slim versions are likewise gaining traction.
Several companies are placing strong emphasis on user-convenience. These include concealed wiring systems, single-touch opening drawers, large storage bins and LCD monitor lifts. Conference tables with power and data modules that allow connection to a computer and Internet, and operation of presentation equipment are also offered.
Environment-friendliness, meanwhile, is reflected in the adoption of E0-grade panels and coating materials. A growing number of enterprises are likewise employing wood substitutes such as plastic to conserve forest resources.
These efforts have resulted in at least seven Hangzhou companies winning creativity awards in various domestic trade fairs. The International Famous Furniture Fair in Dongguan and Guangzhou in Guangdong province, and the 16th China International Furniture Expo are examples.
More businesses are also investing in brand building. At present, six local trademarks have gained national prominence, and three are labeled as among China’s Famous Brands.