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Aesthetic upgrades on promotional lanyards drive R&D

Suppliers are increasing output of decorative pieces with nontraditional attachments.

 

TOP TRENDS

  • Fancy designs: Makers are rolling out more decorative promotional lanyards for greater distinction. Two-tone tape is increasingly utilized. Some releases have reflective surfaces. Embellishments such as rhinestones are also incorporated. Nontraditional buckles, including swivel snap hooks with a metal ring and vinyl snaps with a bulldog clip, are likewise adopted.
  • Increased functionality & user convenience: Aside from badges and business cards, a few versions can carry water bottles and mobile phones. Several have buckles that swivel 360 degrees. Others come in an easy-snap structure. Half-and-half lanyards, with each section in a different color, incorporate closures behind the neck. Styles featuring two ends and fasteners are offered.
  • New materials: Although polyester and nylon still dominate output, zippers, bamboo rayon, denim and neoprene are becoming popular. For buckles, copper is replacing steel as the leading choice.
  • Price projection: Quotes will climb 5 to 10 percent as inflation and labor costs continue to soar. Shipment, printing and textile outlay has also been on the rise.
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Note: This article "Aesthetic upgrades on promotional lanyards drive R&Dwas originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through  e-magazines and trade shows

 

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

 

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