Stylized models boast earth-friendly materials and trimmings.
Wooden photo frame suppliers in India are customizing, and even personalizing, pieces to differentiate their selections amid strong competition from mass-produced designs from other Asia hubs.
As part of this R&D thrust, companies are emphasizing handcrafting to process a range of wood types, including mango, sesame, teak, pine, babool and neem.
Interviewed supplier Panchatatva makes wooden photo frames by hand, embellishing models with names and messages specified by buyers. 'This is uncommon in ceramic and metal frames because such types are often produced in bulk using machines' proprietor Abhishek Goyal said.
Panchatatva's selection revolves around various themes, including family, relationships, anniversaries and birthdays. Pieces with motivational messages are available as well.
Monica Arts and Handicrafts uses MDF to turn out designer photo frames, although mango and sesame wood are still popular. MDF is easily machined into different shapes and, thanks to its smooth grain, takes paint well, facilitating customization.
MDF is also considered an ecologically safe alternative to solid timber because it is made of recycled wood waste fibers. Newer grades of the material use PU-based resin to address concerns over formaldehyde emissions.
Further, MDF is less-expensive than hardwood, contributing to suppliers' cost-control efforts.
In line with the 'green' trend, Panchatatva uses coconut shells, banana plant fibers, neem twigs and other natural materials to trim its wooden photo frames. The company is also taking this approach as demand for embellished pieces grows and orders for unadorned models slow. Small terra-cotta figures are employed as well.
Ram Ram Handicrafts decorates its range of wooden photo frames with beads, glass and silk thread. Models can be personalized by incorporating names and special dates.
The supplier has a factory in Kolkata, West Bengal, with advanced machinery and technology. A team of artisans collaborates with buyers to carry out OEM design work and packaging.
Wooden photo frames from India start generally at $6. Quotes, however, can exceed $250, depending on the type of material, carving and embellishments used and the level of customization.
Most conventional models measure from 6 to 8in and can accommodate 4x6in pictures.
At Panchatatva, quotes begin at $9 for bulk orders. Individualized pieces, however, are priced more than $220. The midrange selection is between $34 and $90.
Personalized designs from the company are often bigger than standard designs, and have multiple windows, wooden 3D cutouts and brass trimmings.
Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.
All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.
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