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R&D efforts in promotional calendar selection highlight aesthetics, function

New designs use silk, jade and crystal accents. Some double as desk organizers.

China suppliers of promotional calendars are vivifying product appearance with the adoption of new materials. Companies are improving usability as well via additional features.

Desktop calendar
  This desktop calendar from Beijing Civa is made of matte art paper with a cardboard base.

To enhance visual appeal, manufacturers are releasing paper models with wooden and plastic frames.

Further, enterprises are utilizing silk and gold foil as accents. Some suppliers are also adorning pieces with jade or crystal. Traditionally, designs are almost made entirely of paper.

Beijing Civa Printall Inc., meanwhile, employs diffraction grating to create patterns. This technique imparts 3D and brightly colored effects that change at different angles.

Currently, the majority of China manufacturers are offering promotional calendars in an expanded range of sizes, hues, motifs and shapes.

With regard to function, a number of wall and desktop models boast digital clocks. Some releases of the latter type also come with pen and notepad holders.

For electronic versions, memory storage and card reader features are incorporated in the latest units. Several products double as digital photo frames as well.

Paper calendars
Electronic calendars
Product gallery
Paper calendars

China-made promotional paper calendars are available in wall and desktop configurations. Of these, releases in square, rectangle and other regular shapes dominate.

Art paper with a density ranging from 150 to 300gsm is often utilized, although suppliers prefer variants of at least 157gsm as these enable direct pattern application without compromising quality.

The use of black paper is also increasing, especially for pieces that have minimal or no design. The input does not need film coating for a glossy appearance, cutting material expenses.

Adopting stencil paper, on the other hand, helps in imparting colorful details. Models in this input, however, require a layer of film coating for a shiny effect and moisture resistance. Regardless of the main material, grayboard variants with a thickness of 1, 1.5, 2, 2.5 and 3mm are typically employed as backing.

Releases come with six to more than 50 sheets. These are joined via spiral, wire and garter binding.

As regards logo application, offset and UV printing, gloss and matte coating, and gold and silver hot stamping are the most common techniques. Embossing and debossing can likewise be done but these methods do not yield vivid colors.

The materials are the main price differentiators for promotional paper calendars from China.

Low-end desktop models have six to eight or 12 to 16 sheets in 120gsm paper and utilize 1 to 1.2mm-thick grayboard as backing. Decorations are minimal. The quotes are below $0.50.

Midrange calendars go for $0.60 to $1.50 and are made of cardboard that is 1.5 to 2mm thick. Designs are available in 12 to 14, or 24 to 28-page types.

High-end releases start at $1.60 and can exceed $2.50. These adopt heavier and thicker art paper, and include sheets for each month of the year. Some more expensive versions allot a page to every week.

Upscale pieces usually come in customized shapes and have add-ons, including desk organizers, and pen and notepad holders.

Prices of promotional paper calendars are expected to increase between 10 and 15 percent this year. Swelling material and labor costs, and the yuan’s appreciation against the US dollar and other currencies are the main factors triggering such forecast.

Electronic calendars

Similar to paper releases, promotional electronic calendars come in wall-mount or desktop configuration. Rectangular, square and round models dominate, accounting for 60 percent of China’s output in the line. The rest comprises designs in novelty contours, including dice, sports balls and cartoon characters.

Most units have ABS housings and LCDs. Some manufacturers are incorporating LED screens as well but the high cost of these components is limiting mainstream adoption.

In terms of features, time and day display, and alarm clock and snooze functions are typical. Other add-ons include projectors, calculators, AM/FM radios, voice recorders and pen holders.

Silk-screening and pad printing are the popular design-placement methods. The former is often manually performed and costs 5 percent less than pad printing, which is done with the use of machines. Both techniques are suitable for all logo sizes, and large- and small-volume purchases.

Prices of China-made promotional electronic calendars are determined by the functions incorporated.

Many low-end units can show the time and day, with some models also doubling as alarm clocks. The quotes are below $0.80.

Midrange versions boast more functions, including musical alarm and snooze capability, and temperature and humidity display. These list at $0.90 to $2.

Apart from the abovementioned features, high-end electronic calendars may have LED indicators, card readers, USB hubs, weather stations, AM/FM radios and wireless controls. Designs are quoted above $2.

Export prices are predicted to go up between 5 and 10 percent this year due to rising material and labor expenses, and a stronger domestic currency.

Related articles:
Promotional items: Premiums prices to increase as expenses escalate
Promotional calendars: Less-expensive methods differentiate designs

Product gallery

Beijing Civa Printall Inc.

Model: 1 With Lenticular
Description: Inner sheets: 250gsm matte art paper, 210x150mm, 4-color offset printing, six pages; cover: 157gsm glossy art paper mounted on 2mm thick grayboard, 400x300mm, matte lamination, 4-color lenticular printing; wire binding, clock

Desktop calendar

Beijing Civa Printall Inc.

Model: 5
MOQ: 1,000 pieces
Delivery: 7 days
Price: $0.46
Description: Desktop calendar; 200gsm matte art paper; die-cut; tiger shape; two sheets of 250gsm white cardboard base; 5-color printing; offset printed logo; metal ring binding; 200x160mm

Electronic calendar

Bettersupply Ind. Co. Ltd

Model: BS-C4065
MOQ: 3,000 units
Delivery: 45 days
Description: Electronic calendar; digital display; projector and clock functions; ABS housing; logos can be silk-screened; 210x82x82mm; CE, FCC, RoHS

Desktop calendar

Ningbo Shuhui Metal Products Fty

Model: SHQ102
MOQ: 5,000 pieces
Delivery: 25 days
Price: $0.62
Description: Desktop calendar; aluminum, stainless steel; logos can be silk-screened or laser-engraved; 108x89cm

Desktop calendar

Shanghai Dafa Printing Co. Ltd

Model: DF005
MOQ: 2,000 pieces
Delivery: 10 days
Price: $1.18
Description: Desktop calendar; 200gsm art paper sheets, 14 pages; 2mm thick grayboard stand with calico paper lamination; offset printed logo; spiral binding; 160x90mm; OEM orders accepted

Desktop calendar

Shanghai Zhensheng Stationery & Sports Goods Co. Ltd

Model: ZS-1-DC138-1
MOQ: 3,000 pieces
Delivery: 20 days
Price: $0.89
Description: Desktop calendar; 200gsm art paper; heat transfer printing; 200x150cm

Desktop calendar

Shanghai Zhensheng Stationery & Sports Goods Co. Ltd

Model: ZS-L-DC135-1
MOQ: 3,000 pieces
Delivery: 20 days
Price: $1
Description: Desktop calendar; 200gsm art paper; heat-transfer printing; 205x160cm

Desktop calendar

Shenzhen Adman Industrial Co. Ltd

Model: 21
MOQ: 5,000 pieces
Delivery: 15 days
Price: $0.65
Description: Desktop calendar; art paper; lenticular printing; gold or silver hot-stamped logos; 225x220mm

Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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