Makers are upping the ante on functionality with imaging and entertainment upgrades.
3D and HD top enhancement efforts in China’s promotional camera line as suppliers keep pace with digital imaging advancements. R&D improvements also revolve around integrating entertainment features, and developing novelty designs, and disposable and underwater versions.
|This bean-shaped camera from Shuoying is equipped with a 1.3MP CMOS sensor.|
Models supporting 3D technology have two lenses and sensors. The resultant pictures and videos can be viewed on built-in displays without the use of special eyeglasses. The devices can connect directly to any 3D TV or monitor.
Releases from Inlife Handnet Co. Ltd employ a 3in parallax barrier on the screen. The camera settings are switchable between 2D and 3D. The products conform to CE, UL, FCC and RoHS standards.
Units boasting 720p resolution and HDMI output are likewise becoming popular in the high end. These have anti-shake and auto-off functions.
Some releases delivering 3D and HD images are from makers offering nonpromotional versions that add logo printing and customization services for buyers of the line.
Less expensive alternatives may also have video capability, albeit at lower resolutions. For instance, a green bean-shaped variant from Shuoying Industrial Shenzhen Co. Ltd supports QVGA at 20fps. It reads AVI files and yields 1.3MP photos. The unit boasts a continuous shooting mode and onscreen icons, and can connect to a computer running on Windows 2000, XP, Vista or 7.
The addition of entertainment features is catching on as well. A children’s promotional camera from Global Products Industry Ltd, for instance, has a voice recorder, MP3 player and game console capability. The product comes in a crab-inspired design.
Most digital cameras from China have built-in LEDs, flashlights, TFT LCDs, SD card readers, and anti-shake, smile snapshot and face tracking functions.
With regard to aesthetics, novelty variants are prevalent. Units in fun colors, including red, green and pink, are popular. Miniature options are targeted at the younger demographic. Those in keychain constructions are likewise available.
Many disposable and underwater versions come in visually appealing designs and colors.
Some of the latest single-use releases have flash, are focus-free and preloaded with 35mm color film typically delivering 27 exposures. Leading the selection are wedding cameras with patterns and hues customized to match the occasion’s theme.
Meanwhile, ocean-inspired motifs are found on a number of underwater variants. Several models can be submerged as deep as 15m. Disposable versions are available as well.
Makers are optimistic of rising demand from the US and Europe. Most companies in the line also plan to extend their reach to the Middle East, South America, Southeast Asia and Africa.
|Vinjas' disposable camera comes with preloaded color film.|
Digital and film models are available from China. Both types have disposable and underwater versions. Prices range from $1 to $30.
Most digital releases use CMOS sensors and come with 1.1 to 2.2in screens.
They are equipped with video capability and a resolution of 300,000 pixels to 2MP. Low-end units have up to 1.3MP.
Some upscale variants produce 3 to 5MP still images and boast 8x digital zoom, voice recording function and video capture. They have earphone jacks, speakers, microphones, and A/V output and USB ports. These support JPEG, MP3 and AVI.
Makers use CMOS sensors from Taiwan, the US and Japan, and LCDs sourced from mainland China or Taiwan. Lenses are likewise available locally and overseas.
As for promotional film cameras, disposable releases come with 35mm film, limited zoom capability, and plastic and fixed-focus lenses. Prices range from $1 to $2.20. One alternative with a wedding motif and high-quality color film goes for $1 or $1.50. An integrated flash is optional. Single-use underwater units are suitable for daytime activities and may have built-in flash. A few sports products are shock-resistant.
The majority of upscale variants are bundled with focus-free color film delivering 12 to 27 exposures. Such releases are functional at more than 4m deep. Quotes are between $1.60 and $1.90.
Reusable underwater film cameras are available as well. Models from Vinjas Co. Ltd have fixed-focus lenses, no flash and a maximum tolerance of 4m. Packaging specifications are accepted.
High-end versions come in detachable tightly sealed casings, and boast preloaded film and built-in flash. These are priced at $2 or $2.20.
Inlife Handnet Co. Ltd
Shuoying Industrial Shenzhen Co. Ltd
Shuoying Industrial Shenzhen Co. Ltd
Note: This article "3D, HD cameras lead high-end selection" was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.
All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.
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