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Conventional wedding dresses return to forefront

The spotlight is on full-length bridal gowns with trains and beaded patterns.

Makers of wedding dresses in China are emphasizing tried-and-true silhouettes and details in their latest releases.

Bridal gown
Priced at $590, this silk bridal gown from Milly is embellished with lace and beadwork.

While factories continue to offer sheath, mermaid and empire-cut designs, more products now come in one-piece A-line and ball-gown styles. Very few models are knee- or tea-length. Suppliers still manufacture two- and three-piece bridal gowns, but these account for just about 3 percent of the industry's output.

Chapel and cathedral trains, which measure 30 to 50cm and 80 to 130cm behind the waist, respectively, are commonly utilized. Royal, Watteau and detachable kinds are incorporated on request.

Strapless and sweetheart necklines are mainstream. Some companies also adopt V-necks, and bateau and off-the-shoulder styles. Only a number of halter, and short- and long-sleeved wedding dresses are being launched.

As regards trimmings, the majority of bridalwear pieces feature beadwork. Floral motifs remain popular. Applique, embroidery and patterned lace overlays may adorn releases as well.

Moreover, suppliers adopt sequins, rhinestones and ribbons as embellishments. Some upscale bridal gowns have Japan-sourced beads, CZs or Swarovski crystals.

Details such as shirring and ruching enhance models' visual appeal further. Layered, pick-up and pleated skirts provide additional interest.

The majority of China-made wedding gowns are white. Designs that come in nontraditional colors such as champagne and burgundy account for 20 percent of output.

Low-end dresses go for $65 to $129 each, while midrange releases are between $130 and $200. Products exceeding $200 are considered high-end.

Prices depend mainly on the intricacy, size and amount of decorative elements. Denser and more complicated trimming brings higher value.

Nearly half of fabrication costs are for labor because ornaments are often made or done by hand. Beads, for instance, are always manually attached onto the bridalwear.

Models that have shirring, pleating or layered components typically need one or two workers to set and pin the textile according to the desired style before sewing.

In addition, the kind of fabric and trimming employed influences quotes. Polyester is the top choice for both the shell and lining in all price segments. The most expensive bridal gowns may come in silk.

Satin, taffeta, chiffon, organza and georgette are the preferred constructions for wedding dresses, regardless of the fiber. Textiles are locally procured, in general, but a few factories use inputs from Taiwan and South Korea.

Companies utilize boning for support and horsehair interlining to increase the fabric's body and fullness. The closure is usually an invisible zipper.

Product gallery

Wedding dresses price guide

Related reports:
Cocktail dresses: Evening dresses' hems, necklines reflect current trends
Empire-waist bridal gowns: R&D emphasizes simplicity

Bridal gown
Product gallery

Milly Bridal Design Studio

Model: WG1282
MOQ: 5 pieces
Delivery: 35 days
Price: $550
Description: Polyester satin, organza; plunging sweetheart neckline; spaghetti straps; A-line skirt; cathedral train; handmade allover beadwork; custom sizes, colors

Bridal gown

Milly Bridal Design Studio

Model: WG1301
MOQ: 5 pieces
Delivery: 35 days
Price: $590
Description: Silk satin, organza; strapless neckline; mermaid skirt; chapel train; lace applique; handmade beadwork; custom sizes, colors

Bridal gown

Milly Bridal Design Studio

Model: WG1486
MOQ: 5 pieces
Delivery: 35 days
Price: $218
Description: Polyester satin, organza; sweetheart neckline; corseted, shirred bodice; A-line skirt; cathedral train; lace applique; handmade beadwork; custom sizes, colors

Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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