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New fashion watches resemble costume bracelets

Cufflike structures and concealed dials emphasize the timepiece's ornamental purpose.

China's makers of fashion watches are looking to the jewelry industry for inspiration.

Fashion watch
The case of the LL1088 model from Shenzhen Loreo is hidden behind a cherry blossom-themed cover. A flower charm dangles from the crown.

The latest releases are intended to have the appearance of a bangle. The movement and dial are embedded into a stiff semicircle, which is attached to the links and clasp of a traditional watchband. The surface is covered with leather and rhinestones. Enamel is also used to incorporate patterns.

Just as recent bracelet releases complement the ethnic apparel trend, suppliers are stringing wide coconut and wooden pieces onto elastic cord for the strap. As feminine garments are also popular, faux pearls and glass beads are utilized in other products. Employing striped webbing captures the preppy look of a ribbon belt.

Some timepieces are connected to multilayer chains. Flower, star, heart and cabochon charms hang from several rings.

To enhance the jewelry effect, a few models have dials hidden behind an ornamented cover.

For styles with faces in plain view, whimsical motifs such as cartoons, bicycles, hearts and leaves are painted on the surface. Rhinestones or metal beads serve as indexes. Large numbers are used on oversized designs.

China-made fashion watches are mostly QA types. A few mechanical models are also available. Prices are based on materials, movement and trimmings. The first accounts for 30 to 40 percent of quotes, while the clockwork represents about 40 percent.

Stainless steel timepieces are roughly 60 percent more expensive than zinc alloy counterparts. Brass is considered a midrange option.

Japan-made movements are between $0.80 and $3, while Swiss kinds are at least $15. Since most mechanisms are imported, prices remain dependent on the yuan-USD exchange rate.

For the band, zinc alloy, PU leather and beaded variants are adopted in the low end. Upscale products employ stainless steel and genuine leather.

The least expensive crystal option is acrylic, followed by mineral glass and sapphire. Dials are made of brass, shell, steel or mineral glass.

Battery life and water resistance influence quotes as well. Some power cells can last as long as five years. Several designs withstand moisture to 10ATM.

Midrange and high-end watches meet CE and RoHS terms. Only a few low-end styles, however, fulfill the same requirements.

Product gallery

Fashion watches price guide

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Fashion watch
Product gallery

Shenzhen Dibaolai Trade Co. Ltd

Model: DB783
MOQ: 500 pieces
Delivery: 45 to 50 days
Price: $6
Description: Zinc alloy case, band; Miyota 7T35 or 2035 movement; Czech stone inlays; RoHS, CE

Fashion watch

Shenzhen Lonhines Watches Co. Ltd

Model: LH0803
MOQ: 300 pieces
Delivery: 15 to 20 days
Description: Alloy case; steel back, crown; painted dial; matching band; Miyota 2035 or Seiko PC21 3-hand movement; studded bezel; mineral glass crystal; up to 3ATM water resistance; in Pantone colors

Fashion watch

Shenzhen Loreo Watch Industry Co. Ltd

Model: LL1088
MOQ: 1,000 pieces
Delivery: 45 days
Description: Stainless steel case; genuine leather strap; Japan-made movement, 3-year battery; zircon inlays; 5ATM water resistance

Fashion watch

Shenzhen Tianyi Watch & Clock Co. Ltd

Model: 2122
MOQ: 500 pieces
Delivery: 10 to 30 days
Price: $1.36
Description: Alloy case; silicone band; Japan-made movement; 2-year battery; RoHS

Fashion watch

Shenzhen Yadi Watches Co. Ltd

Model: YDL_0011
MOQ: 500 pieces
Delivery: 25 to 30 days
Description: Stainless steel case, buckle; genuine leather strap; Miyota 2035 movement; brass dial; glass crystal; 3ATM water resistance; gift box packaging

Fashion watch

Shenzhen Yadi Watches Co. Ltd

Model: YDM_0001
MOQ: 5,000 sets
Delivery: 25 to 30 days
Description: Men's and women's watch set; stainless steel case, band; folding clasp; VJ22L, VJ32G movements; sapphire indexes; glass crystal; 3ATM water resistance

Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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