New trinkets are emblazoned with phrases that capture romantic and paternal sentiments.
Personalized jewelry makers in China are launching more designs that are sold in sets of two.
Pendant necklaces, rings and bangles for lovers are decorated with romantic messages. Classic contours such as squares, hearts, and male and female symbols are utilized for the charms. Some styles have embedded clear rhinestones, crystals or zircons. Neutral colors are employed to suit both men and women.
Taking cues from this type of product, suppliers are introducing matching pendants for parents and children. Items depict cartoon characters or animals in mother, father, son and daughter roles.
Inspirational brooches, bracelets and necklaces are popular as well. They feature universally positive words such as “hope,” “dream” and “believe.” Short prayers are also applied.
Individual letters that are strung onto chains are widely available because they are used as initials or combined to form text that is meaningful to the wearer. In addition, many companies offer models that highlight birthstones and zodiac symbols. The former, in particular, are often featured in earrings for girls.
These themes are comprehensive enough in terms of appeal to be made in batches of thousands. The MOQ for name plates, however, may be as low as 100 pieces.
As regards shaping methods, die casting is adopted to create unique contours. To decorate with text and patterns, some suppliers carry out laser engraving on metal surfaces. The process does not require molds. Instead, the motif is encoded and modified via the computerized machine’s software. Lines can be as thin as 0.015mm and output is consistent. The technique is not for suitable ceramic, glass and wood.
Mechanical engraving, etching, embossing and debossing are also options.
Enamel and epoxy are utilized to impart color. The latter is translucent and protects from rust, but does not withstand heat and oil.
Prices of China-made personalized jewelry start below $1.50 and can reach $20. Quotes are mainly influenced by the materials and design complexity. The former account for 30 to 50 percent of outlay. Labor for handcrafted models contributes up to 60 percent to the unit cost.
The centerpiece of midrange releases is generally a name, message or birthstone. Stainless steel, sterling silver and zinc alloy coated with rhodium, silver or gold are employed.
The most expensive designs come in similar materials and themes, but have more intricate patterns and profuse embellishment.
Models: BS028, BS029
Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.
All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.
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