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Diverse strategies sustain growth of casual jackets line

Companies offering casual outerwear stabilize margins by turning to alternative textiles and accepting smaller orders.

China manufacturers of casual jackets are modifying products and purchasing terms, and upgrading facilities to stay viable amid elevated material and labor costs.

Cotton is currently about 20 percent more expensive compared with six months ago. One ton of the input went for $4,518 as of April 15, 2011.


Men's jacket

Zhangjiagang Kaitai offers the model 320252 men's jacket, which comes in 55:45 cotton-linen.

Cotton is currently about 20 percent more expensive compared with six months ago. One ton of the input went for $4,518 as of April 15, 2011.

Consequently, many factories are choosing to adopt textiles that contain a higher percentage or made completely of synthetic fibers in their latest models. This strategy helps cut down expenses.

On the other hand, some suppliers that turn out upscale designs are employing environment-friendly fabrics to increase product value and justify raised quotes. Linen, ramie and bamboo rayon are among the popular choices.

Companies are also reducing MOQs and delivery turnaround times. Buyers were previously required to purchase at least 1,000 pieces of casual outerwear per transaction, but now the quantity goes as low as 700 pieces. The usual one-month shipping time can then be shortened by nine or 10 days.

To boost competitiveness further, businesses that offer casual jackets have started utilizing automatic and computerized cutting, sewing and embroidery machines. Such kinds of equipment are more cost-efficient in the long run.

Several manufactures are planning to establish and promote in-house brands overseas. They are conducting various market studies and strengthening R&D capability in preparation for this endeavor.

China-made casual jackets typically come in polyester or nylon, which can be blended with cotton. Rayon, viscose, and natural and synthetic fleece versions are available as well.

Some casual outerwear styles have a PU or PVC finish for wind and water resistance. The common lining material is 190, 210 or 230 tex polyester, although cotton and satin may also be adopted.

Nearly all releases incorporate a zipper closure. YKK fasteners are often employed in high-end selections. A number of companies use snap and other kinds of buttons.

Hoods can be detachable or sewn onto the collar. Drawstrings are usually placed on the head covering and the hem. Most garments are fitted with at least two pockets. Embroidered motifs, applique, or woven and elastic bands serve as decorations.

The majority of casual jackets from China are free of azo and formaldehyde. This is because many suppliers are stepping up efforts to meet REACH requirements.

Prices vary depending on the construction, and the fabrics and trimmings used. They range from $10 to $25 per piece. Men’s models are generally 15 percent more expensive than women’s styles. Quotes are projected to increase up to 15 percent in the next six months.


Product gallery



Women's jacket

Product gallery

Qingdao Jobeller Garments Co. Ltd

Model: JBE-20070516
MOQ: 1,000 pieces per color
Delivery: 30 days
Description: Women's jacket; 290 tex polyester; 210 tex polyester lining; two outer pockets; sizes XS to XL; individual polybag packaging, 20 pieces per carton


Men's jacket

Qingdao Jobeller Garments Co. Ltd

Model: JBE-20090721
MOQ: 1,000 pieces per color
Delivery: 30 days
Description: Men's jacket; 100% polar fleece; two outer pockets; sizes S to XXL; individual polybag packaging, 20 pieces per carton


Women's jacket

Qingdao Jobeller Garments Co. Ltd

Model: JBE-20100521
MOQ: 1,000 pieces per color
Delivery: 30 days
Description: Women's jacket; 100% cotton; two outer pockets; sizes XS to XL; individual polybag packaging, 20 pieces per carton


Men's hooded jacket

Shishi Kaidi Dress & Weaving Co. Ltd

Model: KD-01
MOQ: 2,000 pieces
Delivery: 45 days
Price: $14
Description: Men's hooded jacket; 50d polyester, PVC-coated; 210 tex polyester jersey lining; one inner, four outer pockets; sizes M to XXXL; polybag packaging


Men's hooded jacket

Shishi Kaidi Dress & Weaving Co. Ltd

Model: KD-02
MOQ: 2,000 pieces
Delivery: 45 days
Price: $13.57
Description: Men's hooded jacket; 40d polyester; 210 tex polyester lining; five outer pockets; sizes M to XXXL; polybag packaging


Men's hooded jacket

Shishi Kaidi Dress & Weaving Co. Ltd

Model: KD-03
MOQ: 2,000 pieces
Delivery: 45 days
Price: $18.34
Description: Men's hooded jacket; cotton; 230 tex polyester lining; one inner, four outer pockets; sizes M to XXXL; polybag packaging


Men's jacket

Zhangjiagang Kaitai Textiles Co. Ltd

Model: 290224
MOQ: 1,000 pieces
Delivery: 70 days
Price: $16
Description: Men's jacket; 70:30 cotton-nylon; 65:35 polyester-cotton lining; two inner, four outer pockets; sizes S to XL; polybag packaging


Men's jacket

Zhangjiagang Kaitai Textiles Co. Ltd

Model: 320252
MOQ: 1,500 pieces
Delivery: 75 days
Price: $20
Description: Men's jacket; 55:45 cotton-linen; 100% cotton lining; one inner, four outer pockets; sizes S to XL; polybag packaging


Men's jacket

Zhangjiagang Kaitai Textiles Co. Ltd

Model: 420112
MOQ: 1,000 pieces
Delivery: 70 days
Price: $17.45
Description: Men's jacket; 100% ramie; 100% cotton lining; one inner, four outer pockets; sizes S to XL; polybag packaging


Note: This article "Diverse strategies sustain growth of casual jackets line" was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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