Uncomplicated, minimally trimmed formalwear in cotton or polyester dominates releases.
India suppliers of evening dresses continue to emphasize the low-end and midrange lines as these remain more lucrative than high-priced releases.
|Fashion Sphere offers the Shimmer model, a shift dress featuring Lurex-trimmed chiffon sleeves.|
The latest models come in simple constructions. Most are knee-length or a few inches shorter. Round, sweetheart and V-necks are typical, although a few variants incorporate keyhole kinds.
Sleeveless styles may have spaghetti or halter straps. Detailing such as smocking, pleats, pin tucks and frills is limited to selected portions of the garment.
As regards materials, cotton voile and cambric are the popular options for the least expensive cocktail dresses. Releases made of polyester satin, chiffon, georgette and crepe are offered at slightly higher quotes.
Companies turn out both solid-colored and patterned dresses. Pink, purple and other feminine hues are increasingly being adopted. Black and red are still mainstream.
Evening dresses with stripes, plaids, or a floral- or animal-skin motif boast heightened vitality. Additional elements, including lace overlays, piping, and small crocheted and embroidered trimmings, may be utilized as complements.
Models between $5 and $12 per piece are considered low-end, while intermediate versions go for $13 to $17.
Several manufacturers also turn out upscale formalwear, which ranges from $18 to $100. The products are usually made of silk in a plain, satin, chiffon or georgette weave. A few suppliers adopt polyester-Lycra blends. Releases boast more intricate constructions and detailing. Companies use different fabrics in one garment occasionally to highlight texture or create volume.
Glass and pearl beads, sequins and rhinestones are employed to enhance visual appeal. Swarovski crystals, lace, and crocheted tape or applique may adorn cocktail dresses as well. These decorations are sometimes manually placed on the neck, one of the shoulders, sleeve openings, waist or hem.
Suppliers anticipate 15 to 20 percent export growth within the next 12 months, buoyed by stronger overseas demand for India-made evening dresses. Various challenges, however, are posing a threat to the sector’s development.
The high cost of materials and transportation is a major concern for manufacturers. While cotton rates, which climbed during the past year, have recently been stabilizing, rising fuel values are pushing up expenditure on other inputs and shipping.
Current labor laws in the South Asia region are also a deterrent to growth in the garment industry. For example, a company that maintains at least 100 staff members cannot dismiss anyone without permission from the government. This may have dissuaded businesses from expanding. In fact, more than 80 percent of apparel suppliers in India are small operations.
Makers are developing their client base to attract additional orders and sustain viability. They get to know prospective clients by attending trade and fashion exhibitionsabroad. Latin American countries such as Brazil are emerging markets for evening dresses.
Model: Summer Love
Maharana of India
Maharana of India
Note: This article "Makers raise output of basic evening dresses" was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.
All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.
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