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Raw speakers: Expanding market fuels post-crisis growth

Makers leverage home advantage as foreign automotive and TV companies set up shop in China while boosting exports as global recovery progresses.

Suppliers of raw speakers in China are confident of invigorated production this year that will surpass 2009's economic crunch-impeded growth of 10 percent. As foreign companies continue populating the domestic automotive and LCD TV sectors, more opportunities are expected to open up for the industry's more than 1,000 members. Further, this will pave the way for new entrants. The anticipated global recovery from the crisis also bodes well for exports.

Raw speaker

  In this report
  •  Main story
  •  Options match applications
  •  Further enhancements pursued
  •  Hong Kong: Expansion targets consumer electronics
In preparation, some makers are already planning to raise production capacity. Zhejiang Innuovo Loudspeaker Co. Ltd, for instance, will level up to 150 million units from the current 100 million. The supplier expects to top its 2009 performance, which yielded a 40 percent increase in export and total sales estimated at $29.4 million and $73.5 million.

China is the world's main production center for electroacoustic components, developing at more than 20 percent YoY since overtaking Japan with a 1.4 billion-unit output in 1996. By 2007, it was at 7.6 billion, with raw speakers accounting for 1.9 billion. The following year, the latter's volume reached nearly 2.3 billion units and 1.3 billion were exported. Outbound shipments reach over 100 markets with the US and the EU as major destinations.

Dynamic raw speakers dominate output because of their mature technology and broad adoption. Car units comprise a growing subcategory produced by more than 50 local companies.

Flat-panel types are also available but turnout is low and caters to entry-level applications. Fewer than 20 suppliers are involved in the line due to the technology threshold, which is solely based on NXT. The majority are midsize operations with a monthly output of about 500,000 units. The Middle East and the US are the main overseas destinations.

Makers will continue to pursue this line, even if current efforts are deadlocked on improving sound quality and enhancing frequency response. Shenzhen Laiyinda Industry Co. Ltd is confident of sustained growth in 2010 based on last year's estimated output increase of at least 30 percent.

Other suppliers focus instead on alternatives to take advantage of the demand in flat-panel TVs. To this end, Zhejiang Innuovo is developing superthin dynamic units. Lower-priced, such designs will retain the high sound quality of traditional speakers minus the bulky profile. So far, the company's slimmest model is 1.6mm and delivers a 10W output.

This article "Raw speakers: Expanding market fuels post-crisis growth" is originally posted in Global Sources.

Note: All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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