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Innovative art toy materials take the lead

Recent art toy sets include tinted sand and polymer foam clay, and functional coloring surfaces.

China makers of art toys are exploring nontraditional and practical materials to diversify the line.


Painting kit

Cixi Shenlong’s painting kit consists of a blank ceramic coin bank, 13cm brush and 3mL of water-based paint.

In an industry dominated by coloring, drawing and painting sets, more manufacturers are investing in sand and polymer foam clay projects. A typical kit for both categories has packets of the inputs in varied hues. To complete the sand image, the user glues the tinted particles onto a predrawn pattern. Polymer foam clay versions are kneaded and sculpted into form.

Suppliers are also adopting bases other than conventional paper and cardboard sheets. Among the recent additions are wood, plastic and ceramic panels, and washable textiles.

In addition, factories are developing functional flat surfaces, including customizable inflatable masks. Businesses are offering curved and raised counterparts as well. Xiamen Color5 Co. Ltd and Cixi Shenlong Art Paint Fty are promoting coin banks that children can decorate.

As regards practicality, makers consider the tendency of users to spill and smear the pigment. Most paint kit producers have switched to acrylic types rather than traditional latex as the water-based variant is washable and chemically safer. The input is also crack-resistant, rendering it longer-lasting.

China-manufactured art toy sets usually comprise a medium in four to eight hues. Among the common versions are crayons, coloring pencils and paint.

Crayons include wax versions and oil pastels. With lengths of 60 to 100mm, the first type can be molded in cylindrical, hexagonal or novelty shapes. Wax crayons are $0.006 to $0.015 per piece, while oil pastels are $0.01 to $0.035.

The majority of coloring pencils utilize cores that have a 2.63 to 3.8mm diameter. Some employ 4mm variants. The fluidity, hue saturation and toughness of this part is generally determined by the clay and talcum used. Most makers source the two ingredients from Australia or Canada, but procure all other materials locally. Items that adopt imported inputs are 50 percent more expensive.

As regards paint, watercolor dominates output and exports. They are available in cream and cake forms, with the former filled into 5 to 12mL aluminum tubes. One piece is $0.05 to $0.10. Cake versions are often packed into cavities on round or square plastic trays. Each pot is about $0.005.

Acrylic paint is also on the rise, especially as innovative surfaces are now being used. Bases such as glass, canvas, plastic, wood, masonite and ceramic generally require a thicker and denser coat than that of watercolor.

New media, including tinted sand and polymer foam clay, are adopted for upscale products. A complete kit is roughly $4.

In general, low-end art toy sets from China are $0.40 to $2, while midrange ones are $2.50 to $5. The most expensive models exceed $5.


Product gallery




Painting kit

Product gallery

Cixi Shenlong Art Paint Fty

Model: SL-N103
MOQ: 5,000 sets
Delivery: 35 days
Description: Painting kit; ceramic coin bank; 3mL water-based paint; 13cm brush; 15.5x15.5x8.5cm packaging; EN 71


Coloring kit

Fujian Henghui Plastic & Rubber Co. Ltd

Model: HHPT-1
MOQ: 500 sets
Delivery: 30 days
Description: Coloring kit; DIY mask; inflatable PE sheet, nylon paper; butterfly design


Coloring kit

Fujian Henghui Plastic & Rubber Co. Ltd

Model: HHPT-7
MOQ: 500 sets
Delivery: 30 days
Description: Coloring kit; DIY wind catcher; inflatable PE sheet, nylon paper; fish design


Coloring kit

Fujian Henghui Plastic & Rubber Co. Ltd

Model: HHPT-11
MOQ: 500 sets
Delivery: 30 days
Description: Coloring kit; DIY Christmas card; inflatable PE sheet, nylon paper; Santa Claus design


Coloring kit

Xiamen Color5 Co. Ltd

Model: DIY-C001
MOQ: 1,000 sets
Delivery: 30 days
Description: Coloring kit; 12 coloring pencils; clock face, parts


Painting kit

Xiamen Color5 Co. Ltd

Model: DIY-PB
MOQ: 1,000 sets
Delivery: 30 days
Description: Painting kit; ceramic coin bank; water-based paint in six colors


Sand art kit

Zhejiang Daseng Toys Co. Ltd

Model: PSH001--004
MOQ: 3,000 sets
Delivery: 30 days
Description: Sand art kit; three patterns; 10 sand colors; up to 55 patterns available


Stained glass kit

Zhejiang Daseng Toys Co. Ltd

Model: PTG003
MOQ: 3,000 sets
Delivery: 35 days
Description: Stained glass kit; five plastic stencils; water-based paint in six colors; 12 stencil designs available


Painting kit

Zhejiang Hongye Art & Craft Co. Ltd

Model: Zhejiang Hongye-5
MOQ: 500 sets
Delivery: 40 days
Description: Painting kit; pine wood airplane, racer, truck, fire engine, front loader or train; water-based paint in six colors


Note: This article "Innovative art toy materials take the lead" was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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