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Emphasis on whimsical, original toy car designs

 

Toy car makers are offering more colorful and themed models for younger users. Suppliers are also beefing up production of in-house racers.

 

TOP TRENDS

  • Models target younger children: To increase their presence in the younger-user market, suppliers are creating safer and more whimsical releases that have rounded shells, smooth lines and colorful patterns. Work themes, ranging from farm to police and construction versions, are common.
  • More in-house racers: Race cars are becoming mainstream, particularly among manufacturers that develop original designs. The toys often sport dynamic, wind-pulled shapes and motifs such as thunderbolts. Many are packaged in a set of four to six vehicles and include a driving track.
  • Replicas prevail: Despite efforts to boost in-house brands, makers are expanding production of licensed scale-downs in the midrange and high end amid sustained demand. Audi, BMW, Hummer, Mercedes-Benz, Mini Cooper, Porsche and Toyota are the popular options.
  • Cartoon character motifs: Apart from scale models, authorized movie and TV show designs are expected to gain more traction in the upscale segment. Among the typical themes are Batman, Spiderman, Kung Fu Panda and Transformers.


Toy car>

 


 Toy car

Product gallery

New Capable (Hong Kong) Industries Ltd
Model: MH189223
Description: ABS; moves in all directions; sound, light functions; 20.5x9x8cm

 Toy car

Ocean Toys Industrial Ltd
Model: OC086948
Description: 1:34; die-cast; pull-back mechanism; sound, light functions; 11.5x5x4.5cm; EN 71, 62115, 60825; colored box packaging

 Toy car

Pak Tat Toys Industrial Co.
Model: Pak Tat-1
Description: ABS; nonelectronic; six pieces per set

 Toy car

Shantou Chenghai Qunsheng Toys Business
Model: QS111207102
Description: 1:36; ABS; pull-back mechanism; sound, light functions

 Toy car

Shantou Chenglee Plastic Co. Ltd
Model: Chenglee-2553
Description: Assembled unit or DIY kit; battery-operated; three wheels; 26x15x5cm

 Toy car

Shantou Jinming Toys & Crafts Imp. & Exp. Co. Ltd
Model: AA8390
Description: Racing set; two vehicles; 63.5x8.5x43cm racetrack; ABS, PP


Note: This article "Emphasis on whimsical, original toy car designs" was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.

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