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Design, features of toy musical instruments remain R&D priorities

Makers of toy musical instruments enhance visual appeal, and entertainment and learning aspects.

China suppliers of toy musical instruments continue to improve aesthetics and features, especially as similar efforts helped augment sales last year.

  
Electric organ
  Jinjiang Shengle's 31-key electronic organ has two demonstration songs, and record and playback functions.

In the first 11 months of 2010, export revenue in the line exceeded $85.6 million, reflecting an 18 percent increase YoY. Considering roughly 80 percent came from sales of electronic models, companies are promoting these designs further.

Manufacturers are enhancing the appearance of releases catering to 3 to 6-year-olds. The latest products come in novelty structures and highlight eye-catching decals such as stars, thunderbolts, flames, crowns and licensed cartoon characters. Brighter colors, including pink, yellow, green, red, blue and purple, are adopted as well.

Companies are also developing multifunction toy musical instruments that combine two or three features in one design. To illustrate, toy guitars can incorporate microphones, keyboards or drums. DJ mixer systems are equipped with organs, while standing drum sets have an attached microphone.

For the 8 to 12-year-old segment, businesses are focusing on edutainment models. The products adopt preset programs that facilitate learning during play. Most electronic organs boast 37 to 61 keys, and timbre, tone, rhythm, chord, tempo, harmonic combination and record-and-play options. Users may control synchronization, vibrato and sustain, and choose demonstration songs.

Further, releases look similar to actual instruments. Only a few elements such as the amplifier and function buttons are in different colors. Others are fitted with flashing LEDs.

The range of China-made toy musical instruments includes keyboards, idiophones, and string and wind variants. Models are available in electronic and nonelectronic configurations.

Electronic units are typically designed for the 3 to 12-year-old segment. Among the popular designs are organs, drum sets and guitars. The majority is in ABS.

Basic keyboards have fewer than 32 keys. Releases come with three to five preset modes, and animal- or cartoon-shaped structures. These are between $1 and $6.

Quoted at $6.50 to $15, the midrange selection adopts 32 to 49 keys, and contains 10 to 15 preprogrammed features. Variants measure 50 to 80cm, with many in novelty forms.

High-end keyboards emphasize professional musical functions and a realistic appearance. The toys boast 42 to 61 keys and 20 preset sound schemes. Models range from 80 to 100cm and are priced at $15.50 to $30.

Meanwhile, nonelectronic toy musical instruments cater to children below 5 years old. Pianos, drums, maracas, tambourines, guitars and xylophones are common in this segment. The primary feature is music making. The products come in wood or plastic. Depending on size, releases in the first material start at $1.50 and reach $6, while synthetic kinds are between $0.50 and $4.

Related reports:
Toy musical instruments: Growing demand for electronic models drives R&D
Children's learning systems: Suppliers target alternative destinations
Product gallery

  
Electronic keyboard
Product gallery

Catic Group China Joy Keyboards Co. Ltd

Model: 333
MOQ: 1,000 units
Delivery: 30 days
Description: Electronic keyboard; 37 keys; eight timbres, rhythms; four percussions; two demo songs; record, playback, program, karaoke functions; vibrato, chord effects

  
Electronic keyboard


Catic Group China Joy Keyboards Co. Ltd

Model: 632
MOQ: 1,000 units
Delivery: 30 days
Description: Electronic keyboard; 54 keys; 16 timbres; eight rhythms, percussions; eight demo-one, -all songs; volume, tempo control; single finger, finger chord

  
Electronic keyboard


Jinjiang Shengle Toys Co. Ltd

Model: 3200
MOQ: 3,000 units
Delivery: 40 days
Description: Electronic keyboard; 31 keys; eight tones, rhythms, volume levels; four percussions; two demo songs; 22 tempos; record, playback functions

  
Electronic keyboard


Jinjiang Shengle Toys Co. Ltd

Model: MQ-3759A
MOQ: 3,000 units
Delivery: 40 days
Description: Electronic keyboard; two tones, tempos; 24 demo songs; volume control; microphone; 6VDC adapter

  
Electronic keyboard


Jinjiang Shengle Toys Co. Ltd

Model: MQ-3798A
MOQ: 3,000 units
Delivery: 40 days
Description: Electronic keyboard; 37 keys; eight tones, rhythms, volume levels; four percussions; five demo songs; 16 tempos; record, playback functions; microphone

  
Electronic piano


Yifeng Holdings Ltd

Model: 0911M038
MOQ: 50 units
Delivery: 15 days
Description: Electronic piano; microphone; 10 units per 93.5x31.5x59cm carton

  
Electronic percussion set


Yifeng Holdings Ltd

Model: 0901M114
MOQ: 50 sets
Delivery: 15 days
Description: Electronic percussion set; preprogrammed songs; microphone; 12 sets per 72x62x70cm carton

  
Electronic guitar


Yifeng Holdings Ltd

Model: 1003M176
MOQ: 50 sets
Delivery: 15 days
Description: Electronic guitar, standing microphone, amplifier set; 72x26x11cm; rhythm, volume control optional

  
Electronic keyboard with stool


Yifeng Holdings Ltd

Model: 1010M033
MOQ: 60 sets
Delivery: 15 days
Description: Electronic keyboard with stool; preprogrammed songs; microphone; six sets per 58x54x50cm carton




Note:This article was originally published by Global Sources, a leading business-to-business media company and a primary facilitator of trade with China manufacturers and India suppliers, providing essential sourcing information to volume buyers through our e-magazines, trade shows and industry research.

All price quotes in this report are in US dollars unless otherwise specified. FOB prices were provided by the companies interviewed only as reference prices at the time of interview and may have changed.

Disclaimer: All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. We, our affiliates, and our affiliates' respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.



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