by Jacob Yount
In the world of China manufacturing, friction with suppliers and grasping client emails never goes away. Is it that suppliers don’t read emails, suppliers read and don’t understand the emails or clients do a shabby job of composing emails? I say it’s all 3…
The cold fact is that the typical supplier when reading an email, doesn’t thoroughly read the message.
The typical supplier doesn’t stop what they are doing and say, “this is an English email, from my buyer, I need to be even more cautious in my reading”.
They breeze through the email as if they are reading a mobile text. They glean certain key words, create their own call to action…and BOOM, they go.
There is little consideration that perhaps the client made an error. That this client is prone to specification discrepancies and as their supplier, they should watch the client’s back.
No, they basically fly through the message to move on to the next task.
Even if the supplier does read the email, there are 2 principal obstacles that remain:
It’s young sales contact zeal. It’s too busy to slow down. It’s the supplier legitimately having to prioritize time towards other things, whether right or wrong.
Proper communication is an art. Proper communication with a person in another country who is using a 2nd language isn’t only an art but a task that requires precision and a ton of patience.
Not only do clients communicate in a shabby way but their expectation is very unrealistic.
I ask this to Western buyers; when you receive an email from a person you’ve never met to spoken to before, in another country, do you stop everything you are doing to understand it to the fullest?
Imagine receiving that email in a blobby format, without a clear spotlighting of specs and no indication of immediate business?
Imagine receiving that same email in a 2nd language. Would you decipher every word to make sure it was clear?
Kinda puts things into perspective, huh?
Improper communication can very well lead to incorrect mass production.
In 15 years of manufacturing, I’ve seen it happen time and time again.
Quality errors begin in the initial communication with suppliers.
Want to know how to work with factories to produce your unique products? Join the Smart China Sourcing Summit to learn sourcing best practices, April 17-19, 2016. Co-located with Global Sources 3,000-booth trade show in Hong Kong. Learn more at http://www.GlobalSources.com/summit