by Renaud Anjoran
When it comes to developing a new product, an importing business cannot always do it all alone.
Sometimes it is possible, and I strongly suggest the following steps for complex products: (1) develop a prototype with a few technical blueprints, (2) refine it in contact with a good Chinese manufacturer.
But let us say you want to develop a tablet PC or a mobile phone, while making substantial changes to the OS (say, Android). You will have no choice but to work hand in hand with a manufacturer that has a solid engineering team with know-how in hardware and firmware.
This type of R&D collaboration is called co-development, and it presents its own challenges. I took a few notes when Gary Newman, VP of international sourcing at Schneider Electric Partner Business, did his presentation on this topic in the ”Made in Asia” seminar (organized every year by the French Chamber of Commerce in Hong Kong).
If 2 companies co-develop a new product, and each has an 70% chance of success, what is the overall chance of success on the project?
70% x 70% = a 49% chance of success only!
Newman advises to consider these criteria before co-developing:
Anybody see additional criteria?