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Retro coolers premium merchandise guide

by Li Zhang

A full update on our line of retro coolers and things to consider when importing.

These large, metal retro coolers are a great item year-round. Particularly at the change of season, these vintage pieces take on a whole new relevancy. Here is everything you need to know about this exciting line of premium merchandise. 

Retro Coolers:

Sizes in capacity range from the popular and totable 13 liter up to large mack daddies like a 95 liter bench-style retro coolers



The main style of branding for these coolers if via screen print. Provide us your artwork and then we can discuss the placement.

It may be obvious to say, “print the logo in the middle”, but when you have such a large surface area, especially as we move up into the 95 liter versions, we need to decide on precise logo placement.

Provide your artwork in an Adobe Illustrator file along with the PDF of the artwork visuals. We’ll make a digital proof for your acknowledgement, prior to sampling.

Besides the traditional screen print, there is also laminate branding for more unique placement (ie sideways or slanted). We also run a fully-laminate print style version.



The styles are small and totable to the bench-style with the hinged and flip top lid.

Accessories include: chrome cross-bar for closure, chrome metal corner decorations, molded metal bottle opener along with cup to catch caps, lower storage shelf, drain hole for letting house excess water.

Bring plenty of ice. These vintage pieces are classic metal coolers that chill via ice. So there is no fussing with electricity and wires.


Campaigns to Consider:

These are perfect for drink brands. For soda, beer, a chilled wine product or the hard stuff, these pieces definitely draw eyes to the brand.


  • sports teams,
  • outdoor (camping, fishing, tailgating)
  • building (construction companies, land developers and real estate).

Li Zhang has worked in international manufacturing and exporting since 2003. She has served global brands such as Bayer, Coca Cola and Warner Bros. Her background is in design and engineering. Li is a native of Jiangsu Province and currently finds herself back and forth between Suzhou, China and the USA. Contact Li at This email address is being protected from spambots. You need JavaScript enabled to view it., or find her penning manufacturing thoughts at her blog.

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