by Mike Bellamy
A buyer of electronics writes in to ask:
I am in the consumer electronics industry, I currently sell TV’s, Sound Systems, Tablets, DVD/Blu-Ray players etc. I am very interested in importing TV’s from China. My business is small and growing so I am looking for a sourcing agent who can assist me in importing TV’s.
I specifically want 40″ HD TV’s only. I would like to place an initial order of about 100 TV’s. Future orders would be 300 and up every 2 to 3 months. I would prefer LCD TV’s over LED TV’s. I already have an importers license and have imported once before.
Could you connect me to a sourcing agent that would be able to assist? I am aware of PassageMaker but not sure if I meet their order value requirements for them to be able to assist seeing that my order is rather small. My thoughts were to get your advice first. I also want to get a quote first to make sure that I will have the financial resources upfront.
We’ll find a solution for you!
Glad to help!
Thank you for the prompt reply. The long-term goal is to put my own branding on the products. However I understand that my order quantity will not be sufficient to make it feasible right now. So currently I will take any local/no-name brands.
The packaging must preferably have only English printing on the outside and have an English manual. Furthermore, the products must have plugs for my country. (I can provide more information if required)
Here is a video series I made for people who want to source small order sizes from China:
Re the TV’s: I’ve got good news and bad news. The bad news, as you already know, is that 100 or 300 units won’t meet the MOQ of a TV factory. The good news is that there are wholesalers in my city (Shenzhen) that can provide 100 units as that would be typical of the kind of order a hotel or KTV would place. It is also good news that local TV’s are also 220V like your country. The bad news is:
So you would need some type of customization for items A and B. But if you are having the work done to customize the plugs, it would be easy to insert the English only instruction documentation at the same time.
Regardless if you buy 300 units or 30,000 units the upfront expenditure of time/money is about the same for things like: supplier confirmation, sample testing, documentation of specification/ quality standards, project mgmt., pre-shipment inspection. For that reason, a China direct option isn’t always economically feasible on small order runs and that’s also why the sourcing agency you mentioned (which I founded, actually), PassageMaker, services clients who have enough volume to not only interest the factories, but also cover their minimum annual service fees which allows them to assign professional sourcing staff and get things done right. It’s the old conflict of do it right vs do it for low cost….
Long story short, you could find some wholesalers online, but without support on the ground in China to set and enforce the standards (plug, packaging, product…), monitor the quality, review the contracts, issue safe payments….you will most likely run into problems and financial loss. So that leaves a couple options:
Here is an article that explains more about the options: http://chinasourcinginfo.org/2014/05/13/options-for-support-with-sourcing-and-supply-chain-management/
Hope the information above helps. Let me know how things work out for you.
Glad to help.