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Why do some buyers get good quality and others don’t

by Mike Bellamy in 'China Sourcing Information Center'

Why it seems that some electronics manufactured in China but sold to USA & UK are more standardized and original than the one bringing to Nigeria direct from China?


There are two reasons.

Most USA & UK buyers are puchasing electronics under their own brand. As brand holders they have a reputation to maintain and thus take interest in ensuring the supply chain has good quality. They work hard to find and manage the right suppliers for OEM work.

Nigerian buyers on the other hand, in general, tend to focus on price rather than quality and are willing to buy under the brand of the factory. If the buyer is not carefully managing the supply chain, there is a high likelyhood of defects entering the market place. Because the importer in Nigeria doesn’t have his own brand, he is not too worried about having some defects in the market place because it will not be linked direct to him.

The other reason for the difference in quality is the level of attention given to imports by the custom’s bureau in the given country. I have limited experience exporting to Nigeria, but I know in the USA and UK that the custom’s bureau is strict about safety compliance. And in the USA or UK, if a defective product hurt somebody, due to the litigious nature of those countries, the importer would certainly face a lawsuit. So there is insentive to do things right and not skimp on quality.

There are professional buyers in Nigeria and there are unprofessional buyers in USA. So it is more about a sourcing attitude, rather than nationality that will determine if you get good quality or not.

Best wishes on your sourcing program.

Question answered by Mike Bellamy, an Advisory Board Member & Featured Blogger at the not-for-profit China Sourcing Information Center. Mike is also the author of "The Essential Reference Guide to China Sourcing" and founder of PassageMaker Sourcing Solutions.

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