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Wednesday, 07 May 2008 |
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David Dayton takes a no-nonsense look at the phenomenon of "quality fade." Coined by Paul Midler of China Advantage, the term describes a drop-off in product quality from established suppliers. It was highlighted in the rash of quality problems that surfaced in the media in 2007, most notably Mattel's ordeal with lead paint from a long-time supplier. David ultimately puts the onus on buyers for getting the quality they require and outlines successful strategies for doing so. |
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