by Renaud Anjoran in 'Quality Inspection Blog'

The Guangdong province of China (and specifically the Pearl River delta) was THE country’s hub for export manufacturing in the 1980s. But the situation has changed a lot:

• Local governments are pushing many industries out, to make room for residential buildings or simply to focus on the highest-value-added sectors.
• More and more factories are set up in other coastal regions and in inner provinces.
• The migrant workforce is increasingly reluctant to work away from their home towns.

So, is manufacturing going to leave Guangdong? I don’t think so.

First, a bit of historical perspective

From 1949 to 1978, China was totally closed. There was virtually no export industry.

In 1978, China starting opening up. The leaders of the day wanted to run an experiment as far from Beijing as possible, so the first “Special Economic Zone” was right across the border from Hong Kong.

Something absolutely unique happened at this time in History, as the CEO of Li & Fung explains in this video: foreign specialists came to set up production facilities, cheap migrant workers came by the millions, and this system has exerted a strong deflationary pressure on the World’s economy for several decades.

Right now might be the opening of a third 30-year period. China will still be a producer, but the factories tend to relocate to inland provinces.

What will coastal provinces like Guangdong specialize in?

The Pearl River delta’s industry is clearly moving up the value chain. Production of electronics, industrial goods, pharmaceuticals, and cars is slowly replacing textile, shoes, and cheap home appliances.

There will be two key advantages to manufacturing in Guangdong:

1. Higher quality and better understanding of foreign markets

The manufacturing sector is much more experienced, which translates into better average quality. These new factories in Anhui or in Hunan look nice, they are cheap, but they are probably not very reliable.

Hundreds of thousands of foreigners, including many Chinese from Hong Kong or Taiwan, live in (or commute weekly to) cities like Shenzhen, Dongguan, or Zhongshan. They have trained managers and technicians. They have experienced all sorts of production issues, and they have set up rules to minimize their occurrence.

They have also been in extensive contact with their customers. They have a better idea of what is acceptable and what is not.

What does it mean for foreign buyers? Higher prices but fewer headaches. For certain importers, this choice makes a lot of sense.

2. Higher flexibility

What happens when you have a massive production base in one place? There has got to be some interesting dynamics, right?

What is unique in Guangdong is that one can find virtually any manufactured product in a radius of 100 miles around Dongguan/Guangzhou. Local manufacturers represent hundreds of product lines, and their sub-suppliers (many of which are foreign-owned and have brought new technologies) are located next to them.

And let’s not forget about the Hong Kong and the Shenzhen ports, which are among the busiest in the world, and which are located right in the middle of the delta.

As David Levy wrote recently on this topic:

Producing in Guangdong, we can optimize the mature supply chain and logistical environment to add value by drastically lowering minimum order sizes and delivery times. That strategy may be more challenging in areas (or countries) where raw materials and components need to be imported in bulk, and where production management skills are suitable for large production runs.

I couldn’t write is better… Lower minimum order quantities, faster production, excellent logistics, and proximity of World-class ports.

Do you agree?

Renaud Anjoran is the founder of Sofeast Quality Control and helps importers to improve and secure their product quality in China. He writes advice for importers on the Quality Inspection blog. He lives full time in Shenzhen, China. You can contact him at info@sofeast.com.