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| Novelty features update the children's plastic book line |
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| Thursday, 30 June 2011 06:21 | |||||||||||||||||||||||
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The latest children's plastic books highlight pages with pop-up sections and multifunction aspects. China makers of children’s plastic books are incorporating innovative elements to promote the category.
The latest releases come in novelty cartoon character- or animal-shaped pages, and a number even employ pop-up sections. The latter includes elevated cutouts and compartments that can be opened. Manufacturers provide multifunction models as well. The leaves on several EVA foam versions may be taken apart and reassembled similar to jigsaw puzzles. Moreover, these pieces sometimes double as craft materials for DIY projects. Because plastic books from China often target users below 3 years old, many serve as bath accompaniments and early educational tools. Among the typical subject matters are numbers, letters, basic words, pictures and fairy tales. Products are mainly available in PVC or EVA sheets, or EVA foam. The first two are typically printed then attached to a 1.2 to 3mm sponge. The edges are sealed with high-frequency welding machines before the pages are cut into shape. Square 10x10 or 15x15cm versions are conventional. As regards EVA foam releases, very few makers are capable of printing multicolor images on the material. Most companies therefore opt to put the pictures and text on paper, which is later adhered to the synthetic. Other companies offering EVA foam variants employ precision laser-cutting machines to create thousands of shapes such as numbers, letters, geometric figures and animals. These are then embedded onto pages that have matching hollow spaces. China-made children’s plastic books are between $0.25 and $2. Prices are determined by the printing process and materials used, the number of pages and design complexity. Regular single-color silk-screened patterns are a less expensive option, suitable for symmetric solid-toned sheets. Costlier CMYK versions are multihued and can even provide gradient effects. In terms of materials, EVA is generally valued higher than PVC. Granules in the former are $4,000 to $4,200 per ton, while PVC counterparts are $1,080 to $1,400. Further, one page in EVA and PVC sheet is $0.25 and $0.10, respectively. A single 1.5 to 8mm-thick EVA foam leaf is $0.10 to $0.25. Rates, however, vary when the different processes and inputs are combined. For instance, a 10x10cm EVA book with eight pages and single-color silk-screened graphics is $0.90. Six-leafed PVC models that measure 15x15cm and boast CMYK prints are between $0.35 and $0.50. In general, low-end releases are $0.25 to $0.50. Most are in 3P PVC sheets, with some utilizing 1.5 to 2mm EVA foam. Midrange models are quoted at $0.55 to $1. They are made of 6P PVC or EVA sheets, or 2 to 5mm-thick EVA sponge. High-end children’s plastic books are $1.50 to $2, and boast laser-cut, pop-up and multifunction DIY craft versions.
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