By Colleen Quattlebaum
Managing product reviews effectively is an essential skill for every private-label seller. These ratings are a gold mine of information about how buyers perceive your finished product, what you can do to outperform your competitors, and more.
In this post, we’ll share five reasons why monitoring product reviews can be a gold mine for your private- label business.
- Future Product Development
As a private-label brand owner, you’re constantly thinking about ways to help your products stand out in the marketplace. Product reviews can give you powerful insight into how buyers perceive your items. These ratings can also provide ideas for ways to improve upon your current product or even develop complementary items that lend themselves to bundling. Getting real input from your customers is more valuable than gold when it comes to being successful as a private-label seller on the Amazon marketplace.
- Exceptional Customer Service
It can be tempting to ignore a negative product review. After all, it hurts a bit to read criticism of your products. However, responding to negative product reviews is a terrific way to show that you care about your customers and their experience with your products. An offer to make things right can work wonders. It also demonstrates to other shoppers that you are willing to make an effort, listen to your customers and try to resolve unpleasant situations, rather than disappearing with their hard-earned cash like a pirate with a chest full of coins!
You can also make an impression by responding to positive ratings with sincere appreciation. Leaving product reviews takes some time and effort, especially for those rock star reviewers who go above and beyond by adding photos of your product in use or creating a short video review. Thanking these reviewers can encourage them to continue to share their opinions while also showing that you are paying attention to what customers are saying about your products.
- Monitor the Competition
Finding out what people are saying about your competition can take some effort. By tracking product reviews for competing ASINs, you have a quick and effortless way to see what your rivals are doing well and where their products could use improvement. This can help you identify selling points based on key differentiators between your product and competing items. It can also provide a gold mine of ideas for product development and improvements.
- Inventory Management
Monitoring product reviews can help you manage your inventory and decide whether an item is worth restocking. Product review analytics can show how a product has performed over time, making it easier to identify an item that is no longer trendy. If a product receives more negative reviews than positive reviews, maybe it’s time to pull it from your store or revisit the product development process.
- Identify Corresponding Items
If you’ve been thinking about expanding your product line, reviews can be a treasure trove of information. Customers often suggest ideas for adding to or improving products in their reviews. You can use this information to kick-start your product development phase with the idea of building complementary items based on reviews. Building kits or bundles with these products can help you move inventory and increase sales while continuing to own the Buy Box with your private-label items.
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As the Business Development Manager for eComEngine, Colleen Quattlebaum is committed to helping Amazon Sellers succeed. Colleen reviews the latest market trends and strategizes on how to improve eComEngine’s offerings, so she can pass that insight and value on to Amazon merchants.